Judy Sehling is a MASTER CERTIFIED NEGOTIATION EXPERT (MCNE)®
Real Estate’s Premier Negotiation Designation….
- Only the Seller & Buyer are parties to the contract and make decisions.
- Consider today’s market.
- Offers are generally a starting point for negotiations; the goal is for the two parties to agree on price, terms & conditions.
- All contracts must be in writing, all changes initialled by all parties.
- Negotiations should not be taken personally.
- There is a “right of rescission” – any offer may be verbally revoked BEFORE written acceptance.
- Sellers should not “hint” or give advice during negotiation/presentation of the offer – all discussion should be in private between the sellers and their listing agent, after presentation of the offer.
- Buyers or Sellers should not discuss the offer with other parties until the deal is firm.
- There are 3 choices for response to an offer:
- counter offer
- The “ceiling price” is as high as the Buyer will go; the “floor price” is as low as the Seller is willing to go.
- Price is not the only important point; consider completion and possession dates, as well as other terms & conditions.
- The property will continue to be actively marketed until all subjects are removed.
We believe in negotiating strong, enforceable contracts. Period.